Top Mistakes to Avoid When Ordering a Pull Up Roller Banner
A pull up roller banner is one of the most effective display tools available for exhibitions, events, retail spaces and for use in promotional campaigns. Roller banners are lightweight, easy to transport and quick to set up, making them a go to choice for businesses looking to attract attention and communicate key messages clearly.
However, ordering the wrong style or overlooking a few simple planning steps can cost you money and reduce the impact of a display.
At Display Direct, we have put together a helpful guide to help you avoid the most common mistakes people almost make when choosing a pull up roller banner - ensuring you get the best possible results.
Key Takeaways
- Choose the correct pull up roller banner size for the space and viewing distance
- Use a simple, uncluttered design with one clear message
- Always use high-resolution images for print quality
- Place key messaging at eye level for visibility
- Include a clear call to action to drive engagement
Not Considering Where the Banner Will Be Seen
The first step before ordering a pull up roller banner is to consider where it will be placed. Different environments may mean different requirements:
- At an exhibition stand, people may view your banner from a distance, so bold, high contrast visuals and a strong headline are essential.
- For reception areas or foyers, people are generally a lot closer so you can include more detail, but placement of the detail still matters.
- In retail, a roller banner is a great for capturing attention so it is important to think about whether the banner will be on a wall, in a corridor or at the front of a shop, and how much foot traffic it will face.
Not considering this step can lead to ordering a banner that is too tall, too narrow, or visually underwhelming for its intended purpose. We recommend measuring the space and visual sightlines before you order.
Ignoring Double-Sided Banners When Needed
Many people often assume that a single-sided graphic will suffice. However, if people approach from multiple directions, this can be a missed opportunity. A double-sided pull up roller banner allows messaging to be displayed on both sides, which can be particularly useful in bigger open spaces or exhibition aisles.
Before placing an order, consider sightlines in the space. If the banner will sit in the middle of a room or in a busy walkway then a double-sided graphic banner may be better suited to ensure messaging is received at every angle.
Overloading Your Design With Too Much Information
A common mistake is overloading your banner design with too much information, which cannot be digested. This is often distracting and overwhelming for your audience.
Pull up banners need to quickly communicate your message. Most viewers only glance at them for a few seconds, so putting too many lines of text, multiple product lists or heavy graphics can deter people rather than attract them.
We recommend:
- Sticking to one main message or call to action
- Using large, readable fonts and limiting the number of words
- Choosing a strong headline that sums up your key point or brand
A pull up banner should be used as a snapshot of your brand message and not a full brochure. Less is more when it comes to design clarity.
Choosing Low-Quality Images or Graphics
Poor graphic resolution is another frequent issue when ordering printed designs. While some images may look crystal clear on screen, they can become blurry and pixelated when blown up to fit the scale of a roller banner. Blurry images can make your brand look unprofessional and reduce the overall impact of a display, especially in busy environments where visuals matter.
Best practices to adopt:
- Use high-resolution images (150-300 DPI at final print size)
- Avoid stretched or distorted graphics
- Check the output at full size before submitting your artwork for printing
Placement of Key Messaging Too Low
Your key message or brand message should be front and centre; placing important text at the foot of a roller banner often means it is overlooked or hard to read.
Keep the most important parts of your message at eye level or above, including your headline, logo and a call to action. Less critical information can sit further down.
Not Checking Size and Proportions
One simple but costly mistake is ordering the wrong size banner. If your banner is too small for its intended space, it can get lost. If it’s too big, it may not fit or could look out of place. Both scenarios can appear unprofessional.
Where possible, measuring the space where the banner will stand and considering any nearby elements such as furniture, walls or doorways can help ensure you choose the right sized pull up roller banner.
At Display Direct, we offer a range of sizes and can advise on the most suitable options based on how and where the banner will be used.
Missing a Strong Call to Action
A pull up banner is a marketing tool, and like any marketing asset, it should have a clear purpose. Simply displaying a logo or brand name without guiding people to take action can be a huge missed opportunity. Whether it’s visiting a website, scanning a QR code or visiting a stand, a clear call to action can help to maximise the effectiveness of a roller banner.
Ordering a pull up roller banner doesn’t have to be complex. Avoiding these common mistakes can make a big difference to impact and return on investment.